Our Work

National Museum of Australia


League of LegendsL

Integrated

Exhibition marketing campaign

The National Museum of Australia selected CouchCreative to assist them with the development and creative implementation of one of League of Legends - An exhibition commemorating the centenary of one of Rugby League in Australia.

CouchCreative developed a full suite of communication materials for this iconic exhibition including a 30 second television commercial that aired on national television and at Rugby League games throughout the 2008 season.

Our Involvement
  • Conceptual creative development
  • Advertising campaign management
  • Design and production of marketing collateral
  • Script writing
  • Celebrity management
  • Broadcast design and production

The resulting suite of materials helped bring together an iconic exhibition close to the hearts and minds of many Australian’s. A media kit was also developed to assist in the seamless delivery of marketing materials as the exhibition travelled around the country showing at different locations.

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