Our Work

Centrelink


Centrelink
Centrelink Centrelink Centrelink Centrelink Centrelink Centrelink Centrelink Centrelink

Integrated

Recruitment campaign

Centrelink recognised that the Department needed to re-evaluate its pre-existing recruitment strategy and develop a communications campaign to attract graduate talent for disciplines such as accounting, commerce, communication, psychology and law.

In order to position Centrelink as a “top-choice” employer among graduates and increase the number of applicants, CouchCreative developed a comprehensive communications campaign positioning Centrelink as a fun and progressive career choice.

Our Involvement
  • Strategy development
  • Conceptual creative development
  • PR and media relations
  • Integrated marketing campaign
  • Interactive CD ROM
  • Copy writing
  • Promotional merchandise
  • Exhibition display

The campaign tailored specifically towards Generation Y led to a significant increase of 450% in completed applications, from under 300 in 2005 to over 1,400 in 2006 and then to a record 2,400 applicants in 2007.

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