Our Work

Westpac Rescue Helicopter Service


Westpac Rescue Helicopter Service
Westpac Rescue Helicopter Service Westpac Rescue Helicopter Service Westpac Rescue Helicopter Service Westpac Rescue Helicopter Service Westpac Rescue Helicopter Service Westpac Rescue Helicopter Service

Integrated

Communications suite

CouchCreative was engaged by Surf Life Saving Australia (SLSA) to facilitate a large-scale strategic brand and organisational re-focus program for its Westpac Life Saver Rescue Helicopter service. The service began its operations in Sydney in 1973 though in early 2007 lost valuable federal funding.

As a part of a broader communications strategy, the re-branding campaign was executed to provide a sturdy platform for the not-for-profit service to deliver a more commercial and community blended focus and also to provide a forum to facilitate better leveraging of the service’s corporate partners.

Our Involvement
  • Strategic brand development
  • Conceptual creative development
  • Design and production of marketing collateral
  • Website design and implementation
  • PR and media relations

CouchCreative was able to offer outstanding value for money by engaging a strategic stakeholder and media relations campaign that built on the excellent brand perception of the much-loved service and provided better leverage for its events. CouchCreative also developed a successful public communications program in order to increase awareness and donations to the service.

Back