Our Work
The ACT Government
Road Safety Campaign
CouchCreative was selected by the ACT Government to develop an integrated media campaign in order to raise awareness surrounding the risks associated with driving between Canberra and the South Coast over the holiday period.
The team at CouchCreative hosted a workshop in order to learn more about the sensitivity and importance of this major public awareness campaign. This approach allowed our creatives to develop more insightful concepts that would resonate with the broader target audience and also with the executives within the Department.
Our Involvement
- Conceptual creative development
- Design layout and typesetting
- Copywriting
- Media strategy
The resulting campaign was executed via local press with strong, localised key messaging and visual treatment. Whilst many factors need to be considered when determining the effectiveness of a road safety campaign, zero fatalities were recorded over this period.